Board Management



Jon has been a marketing leader for the past twenty years across a diverse range of categories and companies including Unilever, British Telecom (where he launched the O2 brand in Europe), Telstra, Orbitz Worldwide and more recently at Groupon (NASDAQ:GRPN) in roles including CMO (APAC) and VP of Marketing (North America).

Jon has extensive mobile, digital and commercial experience having led marketing strategy from start-ups to large multinational corporate organisations. His passion for disruptive narratives combined with a strong understanding of how technology is constantly changing the interaction between people, brands and business have built Mr Wild’s international reputation for marketing strategy leadership.

James Robinson

Non-Executive Director

James has gained extensive capital markets and advisory experience during over 15 years with some of Western Australia's leading corporate advisory, funds management and stockbroking firms. Since co-founding the Cicero Group in 2008, he has served in either board or managerial positions of companies operating in North America, South America, Africa, Eastern Europe, Asia and Australia.

Along with his various personal interests, he is also Managing Director of the Cicero Group. James is a member of the Australian Institute of Company Directors and holds a Bachelor of Economics from the University of Western Australia.

Sean Smith

Chief Executive Officer & Managing Director

Sean has almost two decades of experience growing and leading teams for a range of different sized business' including ASX-list Australian companies, NYSE-listed global businesses and one of Australia’s privately funded startup success stories.

Most recently as Head of Customer Experience for Woolworth’s Endeavour Drinks Group across its portfolio of liquor brands including Dan Murphy's, Cellarmasters, Langtons, WineMarket and BWS, Sean built customer experience and analytics teams focused on increasing customer retention, value and sustained profitability in a fast paced and crowded market environment.

Sean’s extensive experience in the Australian marketplace includes Head of Marketing for online restaurant booking app, Dimmi, where he successfully launched the consumer proposition focusing on customer acquisition, retention and value growth.

He lead brand,  communications and data strategy for HotelClub, an online hotel booking site owned by multinational travel business Orbitz Worldwide, where his focus included customer lifecycle strategy, customer experience and owned media commercialisation.

Sean’s experience and expertise includes general management, P&L responsibility, omni-channel retail, customer experience, data strategy, marketing technology and marketing strategy.

Sean is a successful author, Australian Powerlifting representative and the founder of a globally followed paddlesport blog.